project a is a creative studio in Bochum providing a broad spectrum of services. Besides event management, light design, room and object design the sole entrepreneur Christopher Baer has started project interior. The project provides a platform for sustainable products, which are exhibited in his show room. The new visual appearance of the studio should confer a more concise identity with personality, as well as a clear structure and transparency especially for prospective customers. Because Christopher is always remembered for his personality, the renaming in Baer Projects and Baer Interior was a measure, which was well overdue. The visual appearance should correspond to the actual spirit of the time and has to be adaptable for technical as well as atmospheric circumstances.